As a part of our Design Experience course the BBC challenged us to explore the use of location in stories in view of their popular TV series.
This project was designed to be completed in a span of two weeks. The group decided to focus on quick prototyping and rapid evaluation of ideas to explore the given theme of location based storytelling.
Initially, as the challenge was to explore location based stories, the team created several ideas around making viewers move to certain locations to unlock special content. Though this idea seemed very appealing, deeper introspection lead
us to understand our users better. Users were not interested in traveling an arbitrary distance for which a reward of unlocking content was unknown. This was quite an interesting finding which helped us to pivot our idea and instead bring the locations to the users.
Value Addition
We were able to give valuable insights of our findings on location based stories to the BBC to potentially include in their future work.
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